Post by account_disabled on Dec 28, 2023 2:50:26 GMT -8
The beginning of the year brought several surprises to the SEO industry that may strongly affect search results and the way SEO specialists operate in 2020. We have prepared a January list of the most important industry news . We invite you to the press review from visible.com! Phrases in headers do nothing? "You do it not because it is useful, but because it is a habit" - this is how John Mueller summed up adding keywords in h1, h2, h3 headings . Thus, a Google analyst questioned the effectiveness of such activities, claiming that the phrases in the headlines were a ranking factor, but in the early 2000s. See the whole news Ugly sites sell?
Can ugly sites convert better? It turns out that the forgotten WhatsApp Number List marketing strategy of "ugly storefronts" from 2003 is still used today! The best examples are the websites of Walmart or CVS Pharmacy, which offer simple, yet transparent and intuitive websites. See the whole news Another Google update There are signals about a possible update of the Google algorithm, which started on January 7 and probably continues to this day. Ranking fluctuations are worth checking in SEO tools. Make sure your website hasn't dropped in the search results using, for example, Semstorm or Senuto. See the whole news Is phrase research becoming a thing of the past? Is keyword research becoming obsolete? At least that's what Bing's CEO says. He believes that in 2020, phrase research should be replaced by research on user intentions .
Do you agree with him? See the whole news DuckDuckGo on mobile by default From March 2020, DuckDuckGo will be offered as the first default search engine option on Android devices across the EU. Google's past practice of designating itself as the default search engine on its own operating system has been deemed illegal under EU antitrust rules. As a result, Google received a record fine of $5 billion! See the whole news Extensions for Google Screened Have you heard about Google Screened? Advertisements presenting the profiles of professionals? For now, this is a test program limited to a few industries in a few markets: lawyers, financial planners, and real estate agents.
Can ugly sites convert better? It turns out that the forgotten WhatsApp Number List marketing strategy of "ugly storefronts" from 2003 is still used today! The best examples are the websites of Walmart or CVS Pharmacy, which offer simple, yet transparent and intuitive websites. See the whole news Another Google update There are signals about a possible update of the Google algorithm, which started on January 7 and probably continues to this day. Ranking fluctuations are worth checking in SEO tools. Make sure your website hasn't dropped in the search results using, for example, Semstorm or Senuto. See the whole news Is phrase research becoming a thing of the past? Is keyword research becoming obsolete? At least that's what Bing's CEO says. He believes that in 2020, phrase research should be replaced by research on user intentions .
Do you agree with him? See the whole news DuckDuckGo on mobile by default From March 2020, DuckDuckGo will be offered as the first default search engine option on Android devices across the EU. Google's past practice of designating itself as the default search engine on its own operating system has been deemed illegal under EU antitrust rules. As a result, Google received a record fine of $5 billion! See the whole news Extensions for Google Screened Have you heard about Google Screened? Advertisements presenting the profiles of professionals? For now, this is a test program limited to a few industries in a few markets: lawyers, financial planners, and real estate agents.