Post by account_disabled on Dec 19, 2023 21:45:14 GMT -8
Especially for smaller structures, if Google does not know that you exist, you do not exist online. This doesn't stop you from doing business. Not everything is digital, but online, it will be very difficult. Being visible and therefore hoping to generate traffic (ideally from people who do not yet know you) is extremely difficult work since when an Internet user (individual or professional) does a search, he only has 10 so-called natural results and 5/7 ads that are offered to him. He doesn't have much choice. He adapts. In general, rather than scrolling through the Google results pages, he will tend to do a search from the start. as precise as possible (with 4/5/6 words or more) to immediately find the most relevant results.
So, the more you have worked on your editorial content (themes, “tone of voice”, semantic field) and your Email Data incoming links (qualitative rather than quantitative), the more you will be able to find customers, develop your business, outdistance your competitors. What if all your competitors have higher authority than you? All is not lost. The advantage of this approach is that you know where to invest. You know what actions to take for your SEO depending on whether the sites present on the 1st page have low, medium or high authority. If the 10 results on the first page are more authoritative than you, you should especially try to get more quality links. It's not a question of quantity. Prioritize sites and pages with higher authority than yours.
No established position No position is established. You take matters into your own hands. You work on the different levers to improve the authority of your main pages. You have first results. Unfortunately it's hard to stop you. The risk of doing nothing is not to stagnate but to go backwards. For what ? Your competitors can react, especially if they see that you are investing and Google can evolve its algorithm. Google has always said it is in permanent Beta. Authority is not just a lever to activate Many service providers have positioned themselves on these subjects. Many have become experts on one subject or another. Some are experts at link building, others are experts at content writing. Others do both. What you need to understand is that these are 2 different expertises.
So, the more you have worked on your editorial content (themes, “tone of voice”, semantic field) and your Email Data incoming links (qualitative rather than quantitative), the more you will be able to find customers, develop your business, outdistance your competitors. What if all your competitors have higher authority than you? All is not lost. The advantage of this approach is that you know where to invest. You know what actions to take for your SEO depending on whether the sites present on the 1st page have low, medium or high authority. If the 10 results on the first page are more authoritative than you, you should especially try to get more quality links. It's not a question of quantity. Prioritize sites and pages with higher authority than yours.
No established position No position is established. You take matters into your own hands. You work on the different levers to improve the authority of your main pages. You have first results. Unfortunately it's hard to stop you. The risk of doing nothing is not to stagnate but to go backwards. For what ? Your competitors can react, especially if they see that you are investing and Google can evolve its algorithm. Google has always said it is in permanent Beta. Authority is not just a lever to activate Many service providers have positioned themselves on these subjects. Many have become experts on one subject or another. Some are experts at link building, others are experts at content writing. Others do both. What you need to understand is that these are 2 different expertises.