Post by account_disabled on Mar 9, 2024 1:13:14 GMT -8
Digital marketing is a tool that can be transversal to company functions and for this reason it is no longer sufficient for Italian brands and companies to have a single, albeit scrupulous, plan for the use of the digital tool. Together with the Business Plan and appropriate marketing strategies, an organic diffusion of digital culture at all levels must be considered. Indispensable for achieving the company's objectives. But, in this regard, what is the state of digital culture in Italian companies, at what point are our companies, in particular, in terms of digital marketing? From the results of a survey conducted by Ca' Foscari University, here are 4 points for reflection and/or micro-tips, perfect for Italian companies.
Allocate the correct budget to digital marketing activities It may Brazil Phone Number seem trivial, but it is the basis of everything! The approach of companies on the budget side is in fact not particularly homogeneous: on the one hand, 37% of companies define a budget which is then revised during the year, a sign of attention to the results expected from digital marketing activities. On the other hand, however, as many as 24% of the sample does not set any budget for digital marketing, a very high and alarming percentage. Of the total dedicated budget, 43% of the sample invests less than 1% in the purchase of digital advertising services ( social campaigns , display activities, presence in search engines, etc.).
These are somewhat discouraging percentages but they contextualise the current situation of Italian businesses well, without generalising, of course. One thing is absolutely certain, companies that manage to allocate adequate economic resources to digital marketing activities will have a great competitive advantage on the market . 2. Digital marketing, how to plan the right actions Italian companies; digital marketing; business; strategic planning; marketing team Planning is a crucial element for undertaking digital marketing actions, with around 60% of the sample considering it fundamental . Furthermore, the management method, the dedicated budget and the various in approximately 90% of cases.
Allocate the correct budget to digital marketing activities It may Brazil Phone Number seem trivial, but it is the basis of everything! The approach of companies on the budget side is in fact not particularly homogeneous: on the one hand, 37% of companies define a budget which is then revised during the year, a sign of attention to the results expected from digital marketing activities. On the other hand, however, as many as 24% of the sample does not set any budget for digital marketing, a very high and alarming percentage. Of the total dedicated budget, 43% of the sample invests less than 1% in the purchase of digital advertising services ( social campaigns , display activities, presence in search engines, etc.).
These are somewhat discouraging percentages but they contextualise the current situation of Italian businesses well, without generalising, of course. One thing is absolutely certain, companies that manage to allocate adequate economic resources to digital marketing activities will have a great competitive advantage on the market . 2. Digital marketing, how to plan the right actions Italian companies; digital marketing; business; strategic planning; marketing team Planning is a crucial element for undertaking digital marketing actions, with around 60% of the sample considering it fundamental . Furthermore, the management method, the dedicated budget and the various in approximately 90% of cases.